By Jilawatan

An online search on R Madhavan and Vidya Balan will throw up results like ‘Run’, ‘Suryamukhi’, ‘Stella’, ‘Once More’ and ‘Oru Naal Podhuma’ – films that were reported to cast the two actors together but were never officially announced or made.

Despite the audience falling in love with their chemistry in ‘Guru’ and Airtel ads, no movie starring the two actors has materialized. One wonders how no filmmaker tried to tap the potential of a ‘jodi’ like theirs but Maddy satisfies our inquisitiveness. The actor tells us, “There have been a lot of offers but none of them appealed to either of us and that’s why perhaps you heard rumours but nothing concrete.”

Maddy also says that though reports of him doing a movie with Vidya were aplenty, none of it had authenticity as neither him nor Vidya spoke about the films to the press. “After the Airtel ads and ‘Guru’ people assumed that we will go ahead and do a romantic film. So though none of us went public about the offers we got, speculations never stopped,” says the actor further explaining, “We just can’t do a film thinking that people liked us before so they will like us in whatever we do. We need a good script and story to get us going.”

Maddy says that he is great friends with Vidya and would love to work with her. He assures that audience will get to witness their chemistry as soon as a good script comes by.

By Jilawatan

Dabur has appointed actress Vidya Balan as its brand ambassador for the skin care product called Dabur Vveda. Balan started her career as a model in Surf Excel advertisement and has appeared in more than 25 ad films like Ponds, Bajaj, Surf, Toshiba, Airtel etc.

Before getting a break in Bollywood, she also acted in a few music videos with Euphoria, Shubha Mudgal, Pankaj Udhas etc. as well as TV serials such as Hanste Khelte and Hum Paanch. Balan has come a long way and has done some of the much talked about films like Parineeta, Lage Raho Munna Bhai, Guru, Salaam-e-Ishq: A Tribute To Love, Eklavya: The Royal Guard, Heyy Babyy, Bhool Bhulaiyaa, Halla Bol and Kismat Konnection.

Her forthcoming films are Mukti, Ishkiyan, Pa, Chand Bhai, Chenab Gandhi and Bihaad.

By Jilawatan

Airtel has launched television commercial which stresses on new service for its consumers, ‘My Airtel my offer’.

The TVC which is currently on air during IPL matches features brand ambassadors Vidya Balan and Madhavan.

The TVC has been conceptualised by Rediffussion Y-R creative duo Deepesh Jha and Jaideep Mahajan and has been directed by Vinil Mathews of Footcandles.

The TVC focuses on Airtel’s new service, called ‘My Airtel, my offer’, which allows Airtel customers to call up a toll free number of 12131 and figure out which mobile offers best suit their usage needs. This is customized to the individuals need and is only available to prepaid customers. The idea is to get the customer the best bang for their buck, based on their own unique usage pattern.

Apart from television, the new service will be promoted through outdoor and radio.