The ‘hot’ couple of the tinsel town, Saif Ali Khan and Kareena Kapoor are selling like ‘hot’ cakes in the brand endorsement market. After signing the famous Head & Shoulders shampoo ad, they have bagged the coveted Airtel advertisement.

Earlier, Vidya Balan and Madhavan sizzled in the Airtel ad with their onscreen chemistry and now our ‘Chote Nawab’ and ‘Bebo’ will be seen sharing sweet-nothings onscreen.

According to a source, “Saif Ali Khan and Kareena Kapoor are the hottest couple when it comes to brand endorsements. They’ve been paid a whopping amount to come together for these two brands. They will shoot for the Head & Shoulders ad soon.”

It is ironical that Vidya Balan’s fine histrionic abilities are more evident in the currently airing Airtel TV commercial than they have been in all her past films since Parineeta, with the possible exception of Bhool Bhulaiyaa.

It is ironical that Vidya Balan’s fine histrionic abilities are more evident in the currently airing Airtel TV commercial than they have been in all her past films since Parineeta, with the possible exception of Bhool Bhulaiyaa.

In the commercial, both Vidya and talented south star Madhavan make their point whispering endearments and sweet nothings that have nothing to do with the product they are selling, not yelling Thoda wish karo, dish karo like a crazed maniac.