By Jilawatan

Airtel has launched television commercial which stresses on new service for its consumers, ‘My Airtel my offer’.

The TVC which is currently on air during IPL matches features brand ambassadors Vidya Balan and Madhavan.

The TVC has been conceptualised by Rediffussion Y-R creative duo Deepesh Jha and Jaideep Mahajan and has been directed by Vinil Mathews of Footcandles.

The TVC focuses on Airtel’s new service, called ‘My Airtel, my offer’, which allows Airtel customers to call up a toll free number of 12131 and figure out which mobile offers best suit their usage needs. This is customized to the individuals need and is only available to prepaid customers. The idea is to get the customer the best bang for their buck, based on their own unique usage pattern.

Apart from television, the new service will be promoted through outdoor and radio.